Sahara Media Group India has announced the appointment of Alok Nair as chief commercial officer. The group which entails newspapers and TV channels is undergoing strategic and structural changes in terms of content, technology, branding and distribution.
Nair joins Sahara post an independent consultancy stint. Prior to which he was EVP and business head at Bloomberg TV.
Abhijit Sarkar, guardian, Sahara Media Group, said, “There is an evident change in media consumption habits, which needs to be understood, apprehended and calibrated to. We are confident that the current strategic changes undertaken the present team at Sahara Media Group will help in better leveraging the depth of our network along with notching up scales to current and future requirements of the viewers.”
Arup Ghosh, CEO and editor-in-chief, Sahara Media Group, said, “ The group has always remained an Indian hallmark in terms of its technological investments and has one of the widest news gathering or dissemination network. With changes emerging in the entire space of new sgathering, dissemination, analysis, presentation and consumption, we are on the path of reinventing ourselves and reclaiming the position, which we deserve, based on our intrinsic strengths. The last few months we have been focusing on content revamp and very soon our viewers will see an energised sharp product. Shri Alok Nair has joined the team and will work on evolving a robust sales and marketing strategy plus contribute towards creation of a robust marketing and branding strategy. We welcome Shri Alok Nair on board and are sure that his experience and skills will help us in achieving our goals.”
In a career spanning 16 years, Nair has also worked with BCCL and Network18.