Pune Warriors India, a new entrant to the Indian Premier League, has appointed its digital duties to Digital Law & Kenneth. With this appointment, Digital Law & Kenneth will handle team's website creation, digital advertising and the social media duties.
With this being Pune's debut season, their emphasis this year is to create a strong online presence. The agency will be looking to create several interactive digital media activities hoping to bring in new supporters for the club and retain the current lot. The website for the team will have information about the IPL as well as introduce the players to their fans.
Commenting on the occasion, Abhijit Sarkar, director, Sahara Adventure Sports and head corporate communications, Sahara India Pariwar,said, "We have appointed Digital Law & Kenneth as our digital partners considering their impressive credentials. As it is our debut year in the Indian Premier League we are hopeful that their proficiency in the field of digital media will act as a catalyst in securing a formidable online presence for Pune Warriors India."
Commenting on the account win, Anil Nair, managing partner, Digital Law & Kenneth, said, "Since its launch, the IPL has transformed into an event the Indian fan waits for every year. With the launch of two new teams, the euphoria and excitement will surely reach a new peak. We plan to extend this excitement online, create a loyal fan base for the Pune Warriors India and represent the spirit of the team online."