Sahara Pune Warriors, the latest entrant in the Indian Premier League, has awarded its exclusive sponsorship mandate to Percept Sport. A joint team of Sahara Corporate Communications led by Abhijit Sarkar and Percept Sport would spearhead this initiative of raising sponsorships and managing the sponsor deliverable management for the franchise.
“We have had a long standing relationship with Percept over the years and when this opportunity came up, this was logical. We are very clear that we would love to have sponsors and partners who we would work closely with towards giving them professional delivery of their requirements when they partner us in this exciting journey ahead,” said Abhijit Sarkar, director, Sahara Adventure Sports Ltd.
Devraj Sanyal, chief executive officer, Percept Sports and Entertainment, added, ‘‘With our long history in sports marketing and leadership in the sponsorship marketing space, combined with our relationship with the Sahara India Pariwar, we are extremely excited at the opportunity and would look at ensuring our partners work with the Sahara Pune Warriors for a long and mutually beneficial association.”
The team signed up Yuvraj Singh, Robin Uthapa, Ashish Nehra and South African captain Graeme Smith during the recent auction of players. Among other players which Sahara Pune Warriors picked up are Angelo Mathews, Jesse Ryder, Tim Paine.