Campaign India Team
Feb 29, 2016

Alliance Advertising to handle Vivo India's media duties

Follows pitch for IPL title sponsor’s media planning and buying

Alliance Advertising to handle Vivo India's media duties
Alliance Advertising has announced that it has bagged the media duties of Chinese smart phone maker Vivo India.
 
Alex Feng, CEO, Vivo India, said, “We have opened the pitch last month for our media buying mandate. We were on the lookout for a partner that could help us with the right strategy for the brand to amplify our IPL association, while maintaining overall efficiencies. With Alliance, we found a right mix of these capabilities and we are happy to partner with them.”
 
Jogesh Bhutani, director, Alliance Advertising, said, “We are excited to partner with Vivo in being a part of their journey to help them achieve milestones in India.”
 
“With a slew of launches and the slugfest for the market share between the offline vs the online brands, IPL 2016 provides a disruptive advertising platform for brand differentiation,” added Bhutani.
 
Vivo has the title rights to IPL for 2016 and 2017.
Source:
Campaign India