The DMAi (Direct Marketing Association: India) has announced Ajay Chandwani, director, Percept Limited, as chairman for DMA Echo Awards, India 2013. Chandwani is currently a member on the board of governors, DMAi, and was co-chair of the first maiden DMAi Convention in 2012.
On the appointment, Sanjiv Swarup, director, DMAi said, "We are proud to have Ajay chair the very prestigious awards program once again and welcome his continued support. We are confident that Ajay will once again rope in an equally prestigious jury comprising of client side marketers and agency side leaders. His familiarity with the awards process will help in strengthening DMAi awards and recognition programs as the only comprehensive awards programs in the country."
On the awards, Chandwani, said, "Marketing response is the most crucial metric for effectiveness of a campaign. Clients and agencies are today hard pressed to deliver effectiveness in every campaign spend with so much pressure on return of investment. The DMA ECHO Awards recognises and rewards creativity in effectiveness and innovation in response strategies. Which is why both agencies and clients worldwide value the ECHO so much in the crucial direct and digital domains. Agencies and clients in India must support this cause with enthusiasm."
"It’s good to have DMAi champion the cause of response marketing in India through its access to Indian and global thought leaders in strategic marketing. Through the annual marketing convention planned for June 4 and 5 at the Leela in Mumbai and subsequently the master classes and interactive sessions planned in engagement marketing, cyber safety and ethics, and big data management and analysis, DMAi will be doing the Indian marketing fraternity proud in these specialised spheres," he added.
For more details on the DMAi Awards and Convention 2013, click here.
(Disclosure: Campaign India is a media partner for DMA Echo Awards India and the DMAi Convention 2013.)