Airtel's 'Twitter on SMS' offering urges users to share from anywhere

Airtel has recently partnered with Twitter in a deal that enables Airtel users to send and receive tweets via SMS. To launch this service, Airtel has rolled out a new campaign, that has been conceived by Rediffusion Y&R. The campaign portrays how users can update their Twitter status from anywhere and at anytime, without enabling GPRS on the handsets.

by Campaign India Team