Campaign India Team
Oct 23, 2008

Airtel DTH's digital campaign creates a buzz

Airtel DTH's 65-second thematic digital campaign "See you at home" launched last week made an impressive mark in the first 48 hours of its roll out, according to Google's Trend Lab. 'Airtel Digital TV' was the third hottest searched word in India in the first two days of the launch.

Airtel DTH's digital campaign creates a buzz

Airtel DTH's 65-second thematic digital campaign "See you at home" launched last week made an impressive mark in the first 48 hours of its roll out, according to Google's Trend Lab. 'Airtel Digital TV' was the third hottest searched word in India in the first two days of the launch.
On YouTube, the launch ad received a 5-star rating by the viewers and got 5,803 views in 48 hours, which is 2 views per minute and 10, 789 page views in a week of the launch. It also hit the bulls-eye in the digital demographics, showing maximum popularity in 25-34 year old segment, Airtel's primary target group. According to YouTube's trackometer, the digital ad was popular in eight other countries besides India including Nepal, Singapore and Sri Lanka.

On the enjoyability parameter, the YouTube audience found the spot 'hot' till the end.
The call centre figures reveal more than 1.44 lakh phone enquiries made in the first week, of which 92,000 could be attended. The web-site received over 1.2 million page views in the first week. The company also claims that it received 20,000 confirmed bookings within 48 hours of the launch.

 

Source:
Campaign India

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