airtel dth
Airtel DTH pushes mobile recording benefit in new campaign
Building on the ‘Dil Titli’ campaign that pushed its picture clarity benefit, Airtel DTH has unveiled a new integrated campaign to introduce its mobile recording feature, thus, giving viewers yet another “clear reason to buy”.
Airtel DTH pushes picture clarity in new TVC
Airtel has rolled out a new campaign to push the ‘picture clarity’ proposition of its DTH service.“One of the main reasons for adoption of DTH as a technology and as a category has been due to its better picture quality, which elevates the TV viewing experience,” said Samrat Basu, associate VP and client services director, JWT Delhi. “The latest campaign aims to own the proposition of picture clarity enabled by Airtel digital TV’s superior technology of MPEG 4 DVB S2.”
Airtel DTH's digital campaign creates a buzz
Airtel DTH's 65-second thematic digital campaign "See you at home" launched last week made an impressive mark in the first 48 hours of its roll out, according to Google's Trend Lab. 'Airtel Digital TV' was the third hottest searched word in India in the first two days of the launch.
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