Edelman has bagged the public relations mandate for Airbnb in India. The account was won following a multi-agency pitch. Edelman will handle brand and corporate communications for the brand.
Simran Kodesia, communications lead, Airbnb India, said, “We were looking for a partner that could bring new ideas to further evolve our story with creativity and authenticity, to deliver maximum earned conversation around our offerings. We are pleased to partner with Edelman, to bolster our communication efforts in India.”
Rakesh Thukral, MD, Edelman India, said, “We are delighted to partner Airbnb and look forward to creating stories that drive business outcome, while drawing on our robust corporate and public affairs capabilities to strengthen the corporate brand.”