Campaign India Team
Feb 05, 2020

Airbnb assigns PR mandate to Edelman

Account won post a multi-agency pitch

Edelman's mandate is effective February 2020
Edelman's mandate is effective February 2020
Edelman has bagged the public relations mandate for Airbnb in India. The account was won following a multi-agency pitch. Edelman will handle brand and corporate communications for the brand. 
 
Simran Kodesia, communications lead, Airbnb India, said, “We were looking for a partner that could bring new ideas to further evolve our story with creativity and authenticity, to deliver maximum earned conversation around our offerings. We are pleased to partner with Edelman, to bolster our communication efforts in India.”
 
Rakesh Thukral, MD, Edelman India, said, “We are delighted to partner Airbnb and look forward to creating stories that drive business outcome, while drawing on our robust corporate and public affairs capabilities to strengthen the corporate brand.”
 
 
 
Source:
Campaign India

Related Articles

Just Published

24 minutes ago

WPP fined $19 million by SEC over accounting and ...

In India, a WPP subsidiary repeatedly bribed government officials in return for advertising contract

17 hours ago

Megha Tata to continue as president of IAA India

Pradeep Dwivedi, Nandini Dias, Abhishek Karnani and Punit Goenka among office bearers

18 hours ago

Apac Effie Awards 2021: Seven wins for India

The Womb wins two Gold Effies; McCann (two), Ogilvy (two) and The Leo Group also among winners

22 hours ago

Kriti Sanon and Shanaya Kapoor fix skin and hair ...

Watch the films conceptualised by Leo Burnett India here