MSL India and Godrej retained their ‘entrant of the year’ and ‘brand of the year’ titles at the PR Awards 2023, which were held in Mumbai on 10 October.
MSL India’s tally included eight Gold, five Silver and nine Bronze metals.
Two of the Gold wins were for Skoda Auto India for the entries ‘Safety is Invisible...Till Tested: By Škoda Auto India’ and ‘Biggest year for Škoda Auto India’ respectively. The other Gold wins were for JCB Literature Foundation’s ‘The JCB Prize for Literature 2022’, Tourism Australia’s ‘Come And Say G'day’, Livogen’s ‘Na Na Anemia Bus Yatra’, Neurobion’s ‘Feel Life’, Bill & Melinda Gates Foundation’s PM #TBMuktBharatAbhiyaan and Amway India’s ‘Reputation/Crisis Management Campaign’.
Godrej Industries and Associated Companies won the ‘client of the year’ accolade with a total of 18 wins, which included seven Gold, seven Silver and four Bronze. Two Gold wins came for the entry titled ‘SCENTsational Experiences using Mobile Polygon Technology’ for Godrej Aer and ‘Godrej Food Trends Report’ for Godrej Vikhroli Cucina. The company won a Gold each for Godrej Expert Rich Crème’s ‘#KisanFashion – Showcasing the evolving landscape of men's grooming in rural areas’, Godrej Agrovet’s ‘Mission Red Gram by Godrej Agrovet’ and Godrej L'Affaire’s ‘#BeatPlasticPollution’.
Edelman finished second among the year's entrants with a Grand Prix, seven Gold, two Silver and five Bronze Metals.
The Grand Prix was for KFC India’s ‘Kshamata - #SpeakSign’ in the ‘Cause-Related - Diversity & Inclusion’ category. It also won five Gold for Tata Starbucks’ ‘It Starts With Your Name’ entry. The other Gold wins came for Mountain Dew’s ‘Democratising Courage in the World’s Largest Democracy’.
Genesis BCW bagged three Gold, two Silver and five Bronze metals to end third on the entrant tally. The Gold wins were for BisCafe’s ‘#CoffeeKaBetterHalf’, Otrivin’s ‘Pollution Capture Pencils’ and Godawan Artisanal Single Malt’s ‘The Story of Godawan - The Spirit of the Desert’.
Aditya Birla Group won two Gold, a Silver and a Bronze. The Gold win was for its entry ‘Duniya Gol Hai’, and its entry titled ‘Big on Communication’ was the winner in the ‘PR Team of the Year (Corp Comm)’ category.
Weber Shandwick won a Gold each for ABB India’s ‘Protecting Paradise’ and Abbott’s ‘The Next Chapter’.
Avian WE won a total of 14 metals, a tally which consisted of two Gold, eight Silver and four Bronze. The Gold wins came for NITI Ayog’s ‘The Atal Tinkering Labs Marathon: Inspiring India to Cultivate Neoteric Innovators’ and Indian Leadership Forum Against Trafficking.
The other Gold winners of the night were:
Archetype for Indeed’s ‘Let Jobs Find You With Indeed’.
Egis India’s Bhaskar Majumdar in the ‘Corp Comm Head of the Year’ category.
Godrej & Boyce for ‘Celebrating 125 Years of One of India’s Most Iconic Brands’.
Media Mantra in the ‘PR Team of the Year (Agency)’.
On Purpose in the ‘Best Culture of the Year’ category for ‘The Change Must Begin Within’.
Siemens Healthineers in the ‘Diversity & Inclusion Company of the Year’ for ‘Pride Month 2023’.
Sony Sports Network for ‘All that wins is not cricket - Commonwealth Games 2022’.
| Entrant Company | Entry Category | Title | Brand | Metal |
| RF Thunder | Campaign Arts, Entertainment & Media | Lionsgate has got G.A.M.E. (Greatest Action Movie Ever) | Lionsgate India | Silver |
| MSL India | Campaign Arts, Entertainment & Media | The JCB Prize for Literature 2022 | JCB Literature Foundation - The JCB Prize for Literature | Gold |
| MSL India | Campaign Arts, Entertainment & Media | Lights, Camera, MUBI! | MUBI | Bronze |
| MSL + NCC | Campaign Automotive and Transportation | Biggest year for Škoda Auto India | Škoda Auto India | Gold |
| Adfactors PR | Campaign Automotive and Transportation | Go Far For Your Squad | Go Far | Bronze |
| Value360 Group | Campaign Automotive and Transportation | The Lap of Luxury - When Experience meets thrill | Audi India | Silver |
| Godrej Industries Limited & Associate Companies | Campaign B2B | #coloursareforall - a diverse & inclusive approach to hair colours celebrating everyone | Godrej Professional | Silver |
| MSL India | Campaign Best Brand Strategy | LALIGA - A new era begins | LALIGA India | Bronze |
| MSL India+ NCC | Campaign Best Brand Strategy | Safety is Invisible...Till Tested: By Škoda Auto India | Škoda Auto India | Silver |
| Edelman India Private Limited | Campaign Best Brand Strategy | Starbucks - It Starts With Your Name | TATA Starbucks | Gold |
| Current Global | Campaign Best Brand Strategy | Perfectly Yours | Hyatt India Consultancy Private Ltd | Silver |
| MSL India | Campaign Best Brand Strategy | The World Is Yours To Take | Budweiser (AB InBev) | Bronze |
| Godrej Industries Limited & Associate Companies | Campaign Best Creative Idea | #KisanFashion – Showcasing the evolving landscape of men's grooming in rural areas | Godrej Expert Rich Creme | Bronze |
| Edelman India | Campaign Best Creative Idea | Starbucks - It Starts With Your Name | TATA Starbucks | Gold |
| Media Mantra | Campaign Best Creative Idea | #BrewingCoffeeIndustry | Barista | Silver |
| Godrej Industries Limited & Associate Companies | Campaign Best Event Activation | India Food & Beverages Award 2022 | Godrej Vikhroli Cucina | Bronze |
| MSL + NCC | Campaign Best Event Activation | Safety is Invisible...Till Tested: By Škoda Auto India | Škoda Auto India | Gold |
| Media Mantra | Campaign Best Event Activation | ELECRAMA 2023: Powering the Future of Energy | Indian Electrical and Electronics Manufacturers' Association (IEEMA) | Silver |
| MSL India | Campaign Best use of Advocates/Influencers/Celebrities | Come And Say G'day | Tourism Australia | Gold |
| MSL India | Campaign Best use of Advocates/Influencers/Celebrities | Dove Men+Care Launch In India | Dove Men+Care | Silver |
| Adfactors PR | Campaign Best use of Advocates/Influencers/Celebrities | Transforming Pet Care in India: One Paw at a Time - The Drools Story | Drool Pet Food | Bronze |
| Mondelez India Pvt. Ltd. | Campaign Best use of Advocates/Influencers/Celebrities | Bring Back 2011 | Oreo | Bronze |
| Genesis BCW | Campaign Best use of Advocates/Influencers/Celebrities | Biscafe - #CoffeeKaBetterHalf | BisCafe | Gold |
| Godrej Industries Limited & Associate Companies | Campaign Best Use of Analytics | The India Snacking Report - Yummy use of research to launch a frozen no-preservative snack | Godrej Yummiez | Bronze |
| Ruder Finn | Campaign Best use of Content | Changing The World Through Digital Experiences | Adobe | Silver |
| Godrej Industries Limited & Associate Companies | Campaign Best use of Content | Godrej Food Trends Report | Godrej Vikhroli Cucina | Gold |
| Edelman India | Campaign Best use of Content | Starbucks - It Starts With Your Name | TATA Starbucks | Silver |
| Organic by MSL | Campaign Best use of Content | #ShushTheHush - Bleed Shamelessly | Bill & Melinda Gates Foundation | Bronze |
| Edelman India | Campaign Best Use of Digital | DEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORY | Mountain Dew | Bronze |
| Godrej Industries Limited & Associate Companies | Campaign Best Use of Social Media | Vibe with Varun | Vikhroli Cucina | Bronze |
| Edelman India Private Limited | Campaign Best Use of Social Media | Starbucks - It Starts With Your Name | TATA Starbucks | Gold |
| Weber Shandwick India | Campaign Best Use of Social Media | #FlexibleIs | LinkedIn India | Silver |
| Avian WE | Campaign Best use of Virtual Platforms ( B2C) | #Find_Life when #AmazonSeLiya (Great Indian Festival’22) | Amazon India | Silver |
| Current Global | Campaign Best Video Story-Telling | Perfectly Yours | Hyatt India Consultancy Private Ltd | Bronze |
| Archetype | Campaign Brand Development (Product) | Making Slack the ‘OG’ of Workplace Collaboration | Slack | Bronze |
| Godrej Industries Limited and Associated Companies | Campaign Brand Development (Product) | LAUNCH OF PYNA - REDEFINING THE COTTON HERBICIDES MARKET IN INDIA | Godrej Agrovet Limited | Silver |
| Godrej Industries Limited & Associate Companies | Campaign Brand Development (Product) | #KisanFashion – Showcasing the evolving landscape of men's grooming in rural areas | Godrej Expert Rich Creme | Gold |
| Edelman India Private Limited | Campaign Brand Development (Service) | Starbucks - It Starts With Your Name | TATA Starbucks | Gold |
| Godrej Properties Ltd | Campaign Cause-Related - Diversity & Inclusion | W-INCLUSIVE - Taking D & I to the Next Level! | Godrej Properties Ltd. | silver |
| Current Global | Campaign Cause-Related - Diversity & Inclusion | #FlexibleIs | LinkedIn India | Bronze |
| Edelman India | Campaign Cause-Related - Diversity & Inclusion | KFC Kshamata - #SpeakSign | KFC India | Grand Prix |
| Edelman India Private Limited | Campaign Cause-Related - Diversity & Inclusion | Starbucks - It Starts With Your Name | Tata Starbucks Private Limited | Bronze |
| Edelman India | Campaign Cause-Related - Diversity & Inclusion | CyberShikshaa | Microsoft India | Bronze |
| 20:20MSL | Campaign Cause-Related - Public Awareness | Na Na Anemia Bus Yatra | Livogen | Gold |
| Genesis BCW | Campaign Cause-Related - Public Awareness | Pollution Capture Pencils | Otrivin | Gold |
| Avian WE | Campaign Cause-Related - Public Awareness | Reach Each Child | Reckitt | Silver |
| Godrej Industries Limited and Associated Companies | Campaign Cause-Related - Public Awareness | Mission Red Gram by Godrej Agrovet | Godrej Agrovet Limited | Gold |
| Aditya Birla Group | Campaign Cause-Related - Public Awareness | #HumneZeroScoreKiya | Aditya Birla Group | Bronze |
| Viacom18 Media Pvt Ltd | Campaign Cause-Related - Public Awareness | Har Ghar Tiranga | Viacom18 | Bronze |
| Genesis BCW | Campaign Consumer Launch | The Story of Godawan - The Spirit of the Desert | Godawan Artisanal Single Malt | Silver |
| Avian WE | Campaign Consumer Launch | Launch of Sunfeast SuperMilk Biscuits | ITC Sunfeast | Bronze |
| Edelman India Private Limited | Campaign Consumer Launch | Starbucks - It Starts With Your Name | TATA Starbucks | Gold |
| MSL India | Campaign Corporate Branding | LALIGA - A new era begins | LALIGA India | Bronze |
| Genesis BCW | Campaign Corporate Branding | Britannia Project Total Foods | Britannia | Silver |
| Godrej & Boyce | Campaign Corporate Branding | Celebrating 125 Years of One of India’s Most Iconic Brands | Godrej & Boyce | Gold |
| Godrej Industries Limited & Associate Companies | Campaign Corporate Publications | Godrej Food Trends Report | Godrej Vikhroli Cucina | Gold |
| Weber Shandwick India | Campaign Corporate Social Responsibility | Protecting Paradise | ABB India | Gold |
| Avian WE | Campaign Corporate Social Responsibility | Together for Tomorrow! Enabling People | Together for Tomorrow! Enabling People | Silver |
| Avian WE | Campaign E-Commerce | #Find_Life When #AmazonSeLiya (Great Indian Festival '22) | Amazon India | Silver |
| MSL India | Campaign Environmental | Building a better life - added strides towards sustainability | Lodha (Macrotech Developers) | Bronze |
| Aditya Birla Group | Campaign Environmental | Duniya Gol Hai | Aditya Birla Group | Gold |
| Edelman India | Campaign Environmental | Pledges to Progress | Microsoft India | Silver |
| MSL India | Campaign Experiential PR | BudXLolla | Budweiser | Silver |
| Edelman India | Campaign Experiential PR | DEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORY | Mountain Dew | Bronze |
| Godrej Industries Limited & Associate Companies | Campaign Experiential PR | SCENTsational Experiences | Godrej aer | Gold |
| Godrej Industries Limited & Associate Companies | Campaign Fashion and Beauty | #coloursareforall - a diverse & inclusive approach to hair colours celebrating everyone | Godrej Professional | Silver |
| Edelman India | Campaign FMCG | Muesli Magic: Quaker's Secret to an Unskippable Breakfast | Quaker | Bronze |
| Godrej Industries Limited & Associate Companies | Campaign FMCG | #KisanFashion – Showcasing the evolving landscape of men's grooming in rural areas | Godrej Expert Rich Creme | Silver |
| Godrej Industries Limited & Associate Companies | Campaign Health & Wellness | Cracking Down on Danger - The toxic and illegal Mosquito Repellent Incense Sticks | Goodknight | Silver |
| Weber Shandwick India | Campaign Healthcare: Ethical | The Next Chapter | Abbott | Gold |
| Edelman India | Campaign Influencer Marketing | DEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORY | Mountain Dew | Gold |
| MSL India | Campaign Influencer Marketing | Come And Say G'day | Tourism Australia | Bronze |
| MSL India | Campaign Influencer Marketing | Pamper That Pout | Vaseline | Silver |
| Value360 Group | Campaign Integrated Marketing | The Lap of Luxury - When Experience meets thrill | Audi India | Silver |
| Viacom18 Media Pvt. Ltd. | Campaign Integrated Marketing | Sonic Revolution: Creating Global Rap Gods | MTV India | Bronze |
| PR Pundit | Campaign Integrated Marketing | DELICIOUS DESIGN PROJECT | GLENMORANGIE - SINGLE MALT | Bronze |
| 20:20MSL | Campaign Integrated Marketing | Feel Life | Neurobion | Gold |
| Aditya Birla Group | Campaign Internal Communications | Driven by Purpose | Aditya Birla Group | Silver |
| Vistara – TATA SIA Airlines | Campaign Internal Communications | Culture Credo by Vistara | TATA SIA Airlines | Bronze |
| Adfactors PR | Campaign Media Relations | A Towering Success | Godrej Properties ltd. | Bronze |
| Genesis BCW | Campaign Media Relations | Breaking the norm, #LollaIndia takes Asia by storm | BookMyShow | Silver |
| Adfactors PR | Campaign Media Relations | Visionary Leader Drives Consistent and Remarkable Growth and Shapes a New Narrative | Aditya Birla Group | Silver |
| MSL India | Campaign Media Relations | Tiki | Tiki- A Real Place for Real Talents | Bronze |
| Set India | Campaign Media Relations | All that wins is not cricket - Commonwealth Games 2022 (CWG) | Set India | Bronze |
| Genesis BCW | Campaign Media Relations | Sports Has a Different Address | Viacom18 Sports | Silver |
| Archetype | Campaign Media Relations | Let Jobs Find You With Indeed | Indeed | Gold |
| RF Thunder | Campaign Media Relations | Lionsgate has got G.A.M.E. (Greatest Action Movie Ever) | Lionsgate India | Silver |
| Chase India | Campaign Non-Profit | EdelGive Foundation - Udyamstree Campaign | EdelGive Foundation | Silver |
| Chase India | Campaign Non-Profit | Indian Leadership Forum Against Trafficking | Indian Leadership Forum Against Trafficking | Silver |
| Avian WE | Campaign Non-Profit | Sabka Haq Swachhta | NFSSM Alliance | Bronze |
| Genesis BCW | Campaign PR Event | Walkers & Co | Diageo India | Bronze |
| Godrej Industries Limited & Associate Companies | Campaign PR Event | Godrej Food Trends Report | Godrej Vikhroli Cucina | Silver |
| Avian WE | Campaign PR Event | Launch of Terminal 2 | BIAL | Bronze |
| PR Pundit | Campaign PR Event | Bestseller Linking Road Store Re-Launch | Bestseller | Bronze |
| Value360 Group | Campaign Promotional Activity | The Lap of Luxury - When Experience meets thrill | Audi India | Bronze |
| Genesis BCW | Campaign Promotional Activity | The Story of Godawan - The Spirit of the Desert | Godawan Artisanal Single Malt | Gold |
| Chase India | Campaign Public Affairs | Indian Leadership Forum Against Trafficking | Indian Leadership Forum Against Trafficking | Gold |
| Godrej Industries Limited & Associate Companies | Campaign Public Affairs | Cracking Down on Danger - The toxic and illegal Mosquito Repellent Incense Sticks | Goodknight | Silver |
| Genesis BCW | Campaign Public Education | #TheMOSTNobleAct | Human Care Medical Charitable Trust/Manipal Hospitals, Dwarka | Silver |
| Avian WE | Campaign Public Education | Be The Change for TB | Johnson & Johnson | Bronze |
| Organic by MSL | Campaign Public Sector | PM #TBMuktBharatAbhiyaan | Bill & Melinda Gates Foundation | Gold |
| Avian WE | Campaign Public Sector | The Atal Tinkering Labs Marathon: Inspiring India to Cultivate Neoteric Innovators | NITI Aayog | Gold |
| Ruder Finn | Campaign Public Sector | New Starts with You | Education New Zealand | Bronze |
| Avian WE | Campaign Reputational and Issues Management | OYO FOR ALL | OYO | Silver |
| MSL India | Campaign Reputational and Issues Management | Reputation/ Crisis Management Campaign | Amway India | Gold |
| MSL India (PCA) | Campaign Reputational and Issues Management | Amazon Smart Store | Amazon Pay Smart Store | Silver |
| Godrej Industries Limited and Associate Companies | Campaign Sponsorship & Brand Partnership | #BeatPlasticPollution | Godrej L'Affaire | Gold |
| MSL India | Campaign Sports | Building India's Sports Tech Titan | Dream Sports | Bronze |
| Genesis BCW | Campaign Sports | Sports Has a Different Address | Viacom18 Sports | Bronze |
| Set India | Campaign Sports | All that wins is not cricket - Commonwealth Games 2022 (CWG) | Set India | Gold |
| Media Mantra | Campaign Sports | India ka Apna Gaming App ‘Yahan Har koi Jeetega’ | Super4 | Bronze |
| Godrej Industries Limited & Associate Companies | Campaign Technology | SCENTsational Experiences using Mobile Polygon Technology | Godrej aer | Gold |
| Edelman India | Campaign Technology | DEMOCRATISING COURAGE IN THE WORLD’S LARGEST DEMOCRACY – A MOUNTAIN DEW STORY | Mountain Dew | Gold |
| Kaizzen | Campaign Technology | Addverb – The Tech Titans: Championing Automation in Warehousing | Addverb | Bronze |
| Ruder Finn | Campaign Technology | Unraveling the AI Enigma with Findability Sciences | Findability Sciences | Bronze |
| Avian WE | Campaign Technology | Together for Tomorrow! Enabling People | Samsung India | Silver |
| Edelman India Pvt Ltd | People & Team Best Culture of the Year | Best Culture of the Year | NA | Runner-up |
| ON PURPOSE | People & Team Best Culture of the Year | The Change Must Begin Within - ON PURPOSE | ON PURPOSE | Gold |
| ON PURPOSE | People & Team Diversity & Inclusion Company of the Year | The Change Must Begin Within - ON PURPOSE | ON PURPOSE | Runner-up |
| Siemens Healthineers | People & Team Diversity & Inclusion Company of the Year | PRIDE Month 2023 | Siemens Healthineers | Gold |
| Media Mantra | People & Team PR Agency Head of the Year | -- | Pooja Pathak | Runner-up |
| Egis India | People & Team PR Corp Comm Head of the Year | not applicable | not applicable | Gold |
| Media Mantra | People & Team PR Team of the Year (Agency) | Creating a New You | Media Mantra | Gold |
| ON PURPOSE | People & Team PR Team of the Year (Agency) | From start-up to scale-up. A year of bold choices | ON PURPOSE | Runner-up |
| Aditya Birla Group | People & Team PR Team of the Year (Corp Comm) | Big on Communication | Aditya Birla Group | Gold |
| Viacom18 Media Pvt Ltd | People & Team PR Team of the Year (Corp Comm) | Communications Team of the Year | Viacom18 | Runner-up |
| Kaizzen | People & Team Young PR Professional of the Year (Agency) | Tanya Shandilya | Tanya Shandilya | Runner-up |
