Air Asia appoints Carat India as its media agency

Taking its association with Carat in Malaysia forward, Air Asia, Asia's pioneer low cost carrier, has appointed Carat India as its media buying and planning partner. Carat India, taken on to ease Air Asia's entry into India, will be handling the media buying and planning responsibilities in India, while Posterscope will handle the OOH and Isobar network will provide digital inputs where required.

by Campaign India Team