The agency's work this month puts it in the spotlight
Ogilvy & Mather is the first agency to be in the spotlight this year.
The agency had strong campaigns for Titan Raga, Ceat, West Bengal Tourism, Vodafone and more releasing through the month.
Some of these campaigns were first spotted in December 2016, but we’re going by when they were featured by Campaign India.
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Asia Video Industry Association (AVIA) organises 'Future of Video India 2025' conference to discuss issues regarding content creation, distribution, monetisation, and regulations.
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While AI offers efficiency, many still prefer human interaction for complex customer service issues, prompting questions about a balanced approach that combines technology with empathy.
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Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.
Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.
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