Asian Paints has rolled out a film for its UltimaProtek range of waterproof paint. The film has been conceptualised by Ogilvy & Mather and features Bollywood actor Ranbir Kapoor.
The film opens at a wedding function. The bride's family is dressed in raincoats, as they welcome the groom's family. The father of the bride urges his family members to rush up, citing the possibility of 'someone' returning to ruin the proceedings. Kapoor enters, playing the role of a classical musician. The bride's father seems more worried, and urges everyone to hurry up further. Kapoor through his classical music is calling for the rain, to ruin the wedding and the house. The rain arrives, causes havoc and makes sure, that the girl's marriage is called off. This makes the bride's father give into Kapoor and his daughter's wish, by allowing the girl to get married to him. The girl rushes to Kapoor, and the film ends with the rain stopping, and the scene sunny again. The film ends with Asian Paints UltimaProtek introduced.
Sukesh Kumar Nayak, executive creative director, Ogilvy Mumbai, said, "We had a lot of fun working on this brief. The fun and the madness is quite evident in the work. I must thank Prasoon Pandey for making this commercial come alive. My team and I are looking forward to execute the other surround ideas on the same platform."
Along with this TVC, the campaign also has POS, OOH, press and digital legs.
Client: Asian Paints
President- sales, marketing and technology: Amit Syngle
Brand team: Jaideep Kanse, Shyam Swamy, Nadeem Karbhari, Sabarish Ranganathan
Creative agency: Ogilvy & Mather, Mumbai
Executive chairman and creative director, South Asia: Piyush Pandey
Executive creative director: Sukesh Kumar Nayak
Creative team: Kunal Sawant, Faraz Alam, Vivek Verma, Garima Obrah, Akshay Gawde, Sunil Kumar
Account management team: VR Rajesh, Manish Tilwani, Haripriya Mark, Sarvesh Belekar
Account planning team: Prem Narayan, AniruddhaKhandekar, Priyanka Nair
Production house: Corcoise Films
Director :Prasoon Pandey
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
2 hours ago
The agency has been working on the account since 2004