Campaign India Team
Jan 24, 2017

West Bengal pitches itself as 'sweetest part of India', shows offerings through a foreigner's eye

Watch the ad film conceptualised by Ogilvy & Mather here

The Government of West Bengal has rolled out a film that pitches the state as the 'sweetest part of India'. The film has been conceptualised by Ogilvy, Kolkata.
 
It opens at a traditional Bengali wedding. The film's sound track is provided by a Rabindranath Tagore song and shows the state and its colours through the eyes of a foreigner, who was in the state to attend a wedding. What follows are sights across the state as the lady travels across it. The film ends with a tram stopping by the lady. In the tram is the state's brand ambassador Shah Rukh Khan, who halts his shoot after seeing the lady. The film signs off with a message 'Experience Bengal, the sweetest part of India'. 
 
Sumanto Chattopadhyay, executive creative director (South Asia), Ogilvy & Mather, said, “In Bengal, sweetness finds different manifestations. It is in the language we speak, the hospitality we extend to our guests and our cuisine. Thus, when we were entrusted with the responsibility of creating communication for Bengal Tourism, we worked on a campaign that would identify Bengal as the sweetest part of India.”
 
Sujoy Roy, creative director and managing director, Ogilvy & Mather Kolkata, added, "The campaign stays away from the stereotypes associated with Bengal as a destination and introduces new places, rituals and experiences. This film also has an endearing human touch to it. It showcases the hospitality of Bengal, something that lends uniqueness to our state."
 
Credits:
 
Client: Department of Tourism, Government of West Bengal
Agency: Ogilvy & Mather, Kolkata
Executive creative director: Sumanto Chattopadhyay 
Executive vice president: VR Rajesh
Creative team: Sujoy Roy, Gour. K. Mukherjee, Partha Pal, Hannah Rohini Joseph, Nitin Kumar, Arindam Lahiri, Rantideb Mukherjee. 
Account management team: Sumit Dev and Somduttya Chatterjee 
Production house: Nirvana Films
Director: Prakash Varma
Director of photography: Kartik Vijay
Producer: Sneha Iype and Sunitha Ram
Source:
Campaign India

Related Articles

Just Published

3 hours ago

Burson makes a bright entry globally, reveals new ...

The agency was created after WPP-owned BCW and Hill & Knowlton merged in January 2024.

12 hours ago

Apple is the world's first $1 trillion brand: Kantar

Apple has secured the most valuable spot for the third year running. NVIDIA, meanwhile, has ridden the AI wave to leap into the top 10, enjoying a 178% brand value increase.

12 hours ago

Why Cannes Lions is taking sport seriously

Since its launch in 2021, the sports category at Cannes Lions has evolved to reflect a wider shift in marketing and culture, says the Entertainment Lions for Sport jury president and Fuse chief executive.

12 hours ago

Mira Kapoor seeks to spark honest conversations for ...

She wants to capture user attention by having authentic chats with buyers rather than bank on her celebrity status.