Kingfisher Premium launches brand film for Tata WPL

Kingfisher Premium Packaged Drinking Water from United Breweries Limited, part of the HEINEKEN Company, has launched a new brand film as the Official Good Times Partner of the TATA Women’s Premier League. The campaign aims to capture the excitement, confidence and growing cultural relevance of women’s cricket in India.

The film reimagines Kingfisher’s well-known sonic identity, ‘O la la la leo’, giving it a contemporary interpretation aligned with the Women’s Premier League season. Titled ‘Chhori Aayi. Hutt le bro! Oooh la la la, oooh leo!’, the film adopts a playful and high-energy tone to reflect the evolving narrative of cricket fandom as women’s cricket gains prominence.

Rooted in the brand’s long-standing ‘Good Times’ philosophy, the campaign positions Kingfisher Premium Packaged Drinking Water as a companion to moments of celebration both on and off the field. The storytelling extends beyond match action to include the atmosphere in the stands and the collective enthusiasm of fans, reinforcing the idea of sport as a shared cultural experience.

The brand film features visuals from across TATA WPL teams and players, presenting the league as dynamic, confident and forward-looking. By blending sport, music and elements of pop culture, the campaign reflects changes in how audiences engage with cricket, particularly with the growing visibility and support for women athletes. The film has been conceptualised by Ogilvy.

In addition to the film, Kingfisher Premium Packaged Drinking Water is activating a wide-ranging presence across the TATA WPL. The brand is delivering an integrated stadium experience that brings together entertainment, technology, branding and hospitality. This approach is designed to enhance fan engagement and create consistent brand touchpoints throughout the tournament.

Speaking about the campaign, Vikram Bahl said, “The Women’s Premier League represents a defining moment for sport and culture in India. With this campaign, we wanted to celebrate the energy and momentum of TATA WPL in a way that feels instantly recognisable and uniquely Kingfisher. The refreshed sonic identity mirrors the vibrancy and growing fandom of women’s cricket, while reinforcing our role as a brand that brings people together around moments of joy and celebration.”

Kingfisher Premium Packaged Drinking Water will be visible across both on-ground and off-ground platforms during the tournament. This includes branding during live matches, fan-facing experiences at venues and multiple engagement touchpoints designed to connect with audiences throughout the season. The brand’s presence is intended to complement the live sporting experience rather than overshadow it.

The campaign will also be amplified through a mix of social media, digital content, brand activations and on-ground fan experiences. This multi-channel approach is aimed at ensuring sustained visibility and deeper interaction with cricket fans across different regions and platforms.

From a marketing perspective, the campaign reinforces Kingfisher’s long-standing association with sport, celebration and collective enjoyment. By aligning with the TATA WPL, the brand continues to expand its engagement with contemporary sporting moments that resonate with younger and more diverse audiences.

Through this initiative, Kingfisher Premium Packaged Drinking Water positions itself within the broader cultural momentum of women’s cricket in India. The campaign acknowledges the league’s growing influence while maintaining the brand’s focus on shared experiences and everyday moments of enjoyment, offering a refreshed expression of its Good Times narrative within the sporting landscape.