KFC takes 'GIFs' to television, to push 'Wednesday specials'

KFC has rolled out a series of 10-second TVCs for its 'Wednesday special offers'. The films have been conceptualised by Ogilvy & Mather and are being positioned as GIFs being reproduced on television.

So far, two films have been rolled out. Additional films will be rolled out during the next few months, informed a statement. 

 

Lluis Ruiz Ribot, CMO, KFC India, said, “GIFs have become a means of communication that young consumers are using at nearly every point of digital conversation. It is a more engaging, amusing and human format of communication and they draw an instant connect with consumers.  For this campaign, we wanted to create something that would be disruptive and also be shareable – and these quick GIF-inspired TVCs do just that!”

 

CREDITS

Agency: Ogilvy & Mather

Creative team:

ECD: Ajay Gahlaut

Sr. CD, creative services and design: Shailender Mahajan

Sr. CD - creative: Krishna Mani 

Associate CD: Srikanta Behera

Creative controller: Shreyans Gupta

SVP planning: Rasika Fernandes 

Senior vice president, account management: Amarinder Butalia

Client services director: Sunil Singh

Account director: Disha Dhami

Senior account executive: Kkanchan Mittal
Production house: Malda Unltd Productions

Director: Ayan Das|

Producer: Jeebak Dasgupta, Trayambak Dasgupta

DOP: Adil Afsar

Music: Arjun Iyer