Our pick this week is an activation from January's 'World Road Safety Week'. A video from the activation was shared with us earlier this week.
Conceptualised by Ogilvy & Mather, Ceat's focus was to discourage dads from over-speeding.
Fathers received a personalised bobble-head of their child. This was connected to the speedometer of the car. On over speeding, the bobble-head played a recorded personalised message from their sons or daughters asking them to slow down.
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