Campaign India Team
Mar 24, 2017

Pick of the Week: Ceat

The activation during 'road safety week' stands out

Pick of the Week: Ceat
Our pick this week is an activation from January's 'World Road Safety Week'. A video from the activation was shared with us earlier this week.
 
Conceptualised by Ogilvy & Mather, Ceat's focus was to discourage dads from over-speeding.
 
Fathers received a personalised bobble-head of their child. This was connected to the speedometer of the car. On over speeding, the bobble-head played a recorded personalised message from their sons or daughters asking them to slow down.  

Also read:

Ceat warns dads against speeding through bobble-heads of their children

 
 
Source:
Campaign India