Agency Report Card 2017: Madison Media Group

We assess the 2017 performance of Madison Media Group based on its business results, its innovation and initiatives, its work and awards and its people and leadership.

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Agency Report Card 2017: Madison Media Group

Madison Media Group's stated agenda for 2017 was simple - acquire new clients and strengthening its offerings in digital.

And clients came in plenty as Madison Media Group compensated for losses like Marico, Levis (account moved due to global realignment), SpiceJet, ITC and Lafarge with wins that included Titan, Viacom18, Xiaomi, Uber, Fortis, Bandhan Bank and Indiabulls Personal Finance among others.

Agency Report Card 2017 Madison Media Group
2017: B	Agency heads: Sam Balsara, chairman Vikram Sakhuja, Partner and CEO, Madison Media and OOH

To increase its strength in digital, Madison launched MFusion. The agency labels the tool as one that enables brand growth as it seeks consumer insights across search, social, web and e-commerce.

Madison also acquired performance management agency Hiveminds in Bengaluru.

Train the Trainer

Madison's emphasis on training was seen in 2017 as it trained more than 200 employees through both internal and external trainings. One of them was 'Train the Trainer' and the agency claims it has been very successful. Its training sessions always have someone from the top management, either conducting the training or participating in it.

Source:

Campaign India