Haymarket India, the publishers of Campaign India, have appointed AdLift to handle its creative duties. The agency will work on the creative mandate for Haymarket Sac Publishing (India).
Haymarket Sac is a two-decade old joint venture between Haymarket and Sorabjee Automotive Communications. It offers products like Autocar India, Autocar Professional, What Car? India, PrintWeek, Stuff India and What Hi-Fi? India.
Anurag Iyer, chief business officer, Haymarket Sac Publishing (India), said, “We are happy to have AdLift onboard and are looking forward to some exciting campaigns in the coming year.”
Prashant Puri, co-founder and CEO, AdLift, said, “We are indeed delighted and excited to have Haymarket India add value to our client portfolio. Understanding the attribute of individuals who follow Haymarket media publications, we know our creatives ought to be universal. Our team is uniquely equipped with global exposure to deliver innovative and pioneering solutions to Haymarket India.”