Campaign India Team
Aug 28, 2017

ADK Fortune bags Pathkind Diagnostics' creative duties

Account won post a multi-agency pitch

ADK Fortune bags Pathkind Diagnostics' creative duties
Pathkind Diagnostics has announced the appointment of ADK Fortune Communications as its creative agency. The agency won the account post a multi-agency pitch. 
 
ADK's Gurugram office will handle the business.  
 
Sanjeev Vashishta, MD and CEO, PathKind Labs, said, “We are delighted to have ADK as our creative agency. We saw some fantastic ideas from multiple agencies in the pitch process, but ADK’s work resonated brilliantly with our thought process. Our motto of "alleviating the pain from the faces of our customers/ patients" was captured very nicely by ADK in their theme. I’m sure this partnership will be fruitful for the brand with the intent of increasing brand awareness, higher top of mind recall and overall market share. I would like to wish all the luck to the ADK team.
 
Subroto Pradhan, managing partner, ADK-Fortune Communications, said, “It is an interesting challenge and a great opportunity to build a strong brand in the diagnostic landscape of India. Our country needs diagnostic facilities to be extended to the common man, which are affordable and accurate. Extending Mankind Pharma’s footprint in this space through Pathkind is a great move. We are proud to be associated with this initiative.”
 
Pathkind Diagnostics is a network of labs and collection centres. 
 
 
Source:
Campaign India

Related Articles

Just Published

6 hours ago

Where are India’s women at the global table?

Despite talent and tenacity, Women Inspiring Network’s founder rues that Indian women remain underrepresented on global stages like Cannes and Davos. Networks, not just skills, are the missing link.

23 hours ago

Amazon’s Beautyverse blends content, commerce and ...

With creators, AI tools and Prime Day synergy, the ecommerce platform is crafting a conversion-first beauty playbook for India’s digital-first consumers.

1 day ago

Moves and Wins: Week of 07 July

Our weekly roundup of the latest appointments and account wins news from JioStar, Madison Media Plus, Grandeavour Communication, Heyyy, Dentsu, Huella Services, Connect Digital, ITW MEA, and many more.

1 day ago

Adobe’s APAC CMO: ‘There is a balance between ...

Duncan Egan weighs-in on how much AI should be relied upon and how much B2B marketing is changing, in his own role as a marketer to marketers.