Adfest unveils ‘Made in Asia’ theme for 2009

Adfest has unveiled the theme for next year’s event – ‘Made in Asia,’ which will also become the festival’s permanent tagline. Created by Ben Welsh, executive creative director at M&C Saatchi in Sydney, the ‘Made in Asia’ tagline attempts to convey the festival’s heritage as a premier regional advertising festival in the Asia Pacific. Adfest 2009 is scheduled to begin from 19-21 March 2009 in Pattaya, Thailand.