India added 17 shortlists to its tally of 35 on day two of Adfest 2017.
BBDO India led the way with six. Taproot Dentsu and Leo Burnett received four each. McCann added to its 16 from day one with two more on day two. J. Walter Thompson also received a shortlist.
Branded Content & Entertainment Lotus
BBDO India's 'Dads #ShareTheLoad' for Ariel Matic got India's only shortlist in this category.
BBDO's 'Dads #ShareTheLoad' entry for Ariel Matic received two shortlists in this category too.
Leo Burnett also has two shortlists, both for 'Memories for life' for HDFC Life Insurance.
J. Walter Thompson's 'Blood Banking' for Indian Red Cross Society and McCann Worldgroup India's 'The Dead Hour' for Nescafe are also in contention.
BBDO's 'Dads #ShareTheLoad' has received another shortlist here.
Taproot Dentsu's 'Odds' for Adidas has also made the list.
Taproot Dentsu's 'Odds' for Adidas has three shortlists in this category.
Leo Burnett and BBDO have two each for Bajaj V and Ariel Matic respectively.
McCann Worldgroup's 'The Dead Hour' for Nescafe is also in contention.