Adfactors PR has announced the appointment of R Sriram as director, Strategic Communications Group.
Sriram moves from The Economic Times, where he was associate director and resident editor - West.
The SCG at Adfactors PR provides C-Suite counsel corporate situations. The mandates of this group are characterised by high stakes, urgency and uncertainty – working at the confluence of media, markets and advocacy.
Madan Bahal, co-founder and MD, Adfactors PR, said, “We are absolutely thrilled that Sriram has joined us. He has had a ring-side view of the workings of the Indian corporate sector and capital markets during his decade-long stint as the resident editor of The Economic Times, Mumbai edition. Our clients will benefit from his rich insights and perspectives.’’
Sriram said, “I am delighted to be joining the crack team at Adfactors PR and look forward to an exciting career. Adfactors PR is India’s biggest and most successful PR agency and it would be my honour to help it scale to greater heights.”