Wavemaker has won media duties for Acko General Insurance. The agency will handle both online and offline media.
Varun Dua, CEO, Acko, said, “We are excited to partner with Wavemaker. They bring in years of experience and expertise in building brands. Team Wavemaker impressed us with their approach and on the ground diverse team support. Our focus will be to learn from best practices while driving innovation through multiple experiments across different media avenues and formats of communications.”
Jagjeet Harode, head of business, Acko, added, “We are delighted to partner with Wavemaker in the journey to create brand Acko. They bring in the required balance of buying expertise and adaptability to support us. Looking forward to some industry first innovations to reach consumers in a more personalised manner.”
Kishan Kumar M S, vice president, Wavemaker, said, “Brands like Acko are disrupting categories in which they operate in. In a fast-growing insurance category, they’re the first online-only general insurer in the country. At Wavemaker, we strongly believe that by helping such disruptor brands win, we get better at what we do. I am looking forward applying our media, content and technology expertise on Acko and more importantly keen to create some new codes of brand building in the process.”