Campaign India Team
Feb 27, 2019

Acko General Insurance gets Wavemaker for media

Agency to handle offline and online for Acko

Acko General Insurance gets Wavemaker for media
Wavemaker has won media duties for Acko General Insurance.  The agency will handle both online and offline media. 
 
Varun Dua, CEO, Acko, said, “We are excited to partner with Wavemaker. They bring in years of experience and expertise in building brands. Team Wavemaker impressed us with their approach and on the ground diverse team support. Our focus will be to learn from best practices while driving innovation through multiple experiments across different media avenues and formats of communications.”
 
Jagjeet Harode, head of business, Acko, added, “We are delighted to partner with Wavemaker in the journey to create brand Acko. They bring in the required balance of buying expertise and adaptability to support us. Looking forward to some industry first innovations to reach consumers in a more personalised manner.”
 
Kishan Kumar M S, vice president, Wavemaker, said, “Brands like Acko are disrupting categories in which they operate in. In a fast-growing insurance category, they’re the first online-only general insurer in the country. At Wavemaker, we strongly believe that by helping such disruptor brands win, we get better at what we do. I am looking forward applying our media, content and technology expertise on Acko and more importantly keen to create some new codes of brand building in the process.”
 
Source:
Campaign India

Related Articles

Just Published

18 hours ago

Facebook removed 7 million Covid-19 misinformation ...

The social-media network has shed light on the scale of the coronavirus misinformation problem, with posts related to fake cures among the millions it has removed over recent months.

19 hours ago

Spikes Asia brings awards forward to February 2021

Inaugural Spikes Asia Creativity Report will also be released as the awards move to become an early regional benchmark in the leadup to Cannes Lions.

19 hours ago

Drawing conclusions with Aditi Jain

Weekly commentary, observational humour and satire on contemporary events by Aditi Jain, director - brand strategy, Ogilvy

1 day ago

Amazon shows ease of selling on platform

Watch the films conceptualised by Ogilvy here