Dentsu Webchutney has won the digital and social media mandate for Acko General Insurance.
As per the mandate, the agency will be responsible for growing Acko’s stand in the market, with a social excellence approach. It will also lead the brand’s digital offerings.
The account was won post a multi-agency pitch and will be managed by teams based across all Dentsu Webchutney's offices.
GD Prasad, vice president, Dentsu Webchutney, said, "In a short time, Acko has established itself as a disruptive brand that every player in the category will soon follow. To partner with them, is to take another step into the deep end of the impact of digital technologies. We have the enviable chance to build a brand whose actions are aligned with its values. We will continue to push the bar for them in what has turned out to be a year of fantastic partnerships with disruptive new brands for Dentsu Webchutney."
Ashish Mishra, executive vice president - marketing, Acko General Insurance, added, “We are absolutely thrilled to be joining forces with Dentsu Webchutney. Partnering with them to lead our charter on digital marks the beginning of a journey that is filled with intent and backed by action. We are certain that Dentsu Webchutney, with their nuanced understanding of the digital landscape, will fuel our vision to be the country’s most loved general insurance brand.”