Campaign India Team
Jun 05, 2012

ABP group launches an iOS app - My Anandabazar

The app will target Bengali mobile internet consumers with live news, e-magazines, movies, cuisine videos, online radio, blogs and live TV streams

ABP group launches an iOS app - My Anandabazar

ABP Group has launched an app called 'My Anandabazar' for iPad and iPhone, to cater to the global Bengali mobile internet consumers.

Through My Anandabazar, consumers can access live Bengali news, Bengali e-magazines, Bengali movies, cuisine videos, online radio, Bengali blogs by eminent writers and live TV streams of ABP Ananda and Sananda TV, said an ABP statement.

"We are excited to release this new universal app to address the booming iOS market for Bengali communities," said Kaushik Banerjee, vice president- digital and English magazines, ABP Group.

Four Bengali magazines - Desh, Sananda, Ananandamela and Anandalok - will also be made available on the app.

The ABP app is available for free download.

Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

1 hour ago

IndiGo crisis: A case for more heart, less script

In an era where outrage escalates in minutes, IndiGo’s December meltdown is a masterclass in what not to do.

2 hours ago

Upping the game: How Indian game developers can ...

While India has massive download volume, only a small percentage are high-value payers.

4 hours ago

Zen Diamond’s four-act launch outruns the celebrity ...

A phased rollout amplified brand ambassador Jennifer Lopez’s film organically, clocking 30,41,862 impressions and 85,209 engagements beyond the usual endorsement spike.

3 days ago

OpenAI hires creative leadership from Google and Apple

Julia Hoffmann and Andrew McKechnie join the ChatGPT parent in new roles.