Campaign India Team
Jun 05, 2012

ABP group launches an iOS app - My Anandabazar

The app will target Bengali mobile internet consumers with live news, e-magazines, movies, cuisine videos, online radio, blogs and live TV streams

ABP group launches an iOS app - My Anandabazar

ABP Group has launched an app called 'My Anandabazar' for iPad and iPhone, to cater to the global Bengali mobile internet consumers.

Through My Anandabazar, consumers can access live Bengali news, Bengali e-magazines, Bengali movies, cuisine videos, online radio, Bengali blogs by eminent writers and live TV streams of ABP Ananda and Sananda TV, said an ABP statement.

"We are excited to release this new universal app to address the booming iOS market for Bengali communities," said Kaushik Banerjee, vice president- digital and English magazines, ABP Group.

Four Bengali magazines - Desh, Sananda, Ananandamela and Anandalok - will also be made available on the app.

The ABP app is available for free download.

Source:
Campaign India

Related Articles

Just Published

3 hours ago

Adani seeks single agency for INR 600-crore media ...

The conglomerate has issued a RFP demanding high-scale credentials as it shifts to a digital-heavy, ROI-led model with expanded influencer activity.

6 hours ago

The INR 12-lakh crore opportunity brands are missing

To a large extent, the differently abled community remains invisible to marketers. But some brands are trying to change that through smarter advertising and inclusive design.

7 hours ago

The feed is full, but we’re all starving

Why brands must stop performing for algorithms and start speaking to humans again

7 hours ago

HDFC Securities and Nitesh Tiwari built a cinematic ...

Its ‘Scam 2025’ campaign leans on entertainment-led storytelling to decode digital fraud, signalling a shift in how brands approach financial literacy.