The Advertising Agencies Association of India (AAAI) has announced a consumer insights workshop on the theme ‘Mining for Insights’ on 21 January 2016. The one-day workshop in Mumbai will be handled by Madhukar Sabnavis, vice chairman and director – client relations, Ogilvy and Mather India.
Sabnavis will share with participants what an insight is, why is it important in communication, where do you find them and how do you unearth them. He will use real life examples of successful communication to illustrate the same. A AAAI statement listed the five types of insights to be covered: Product, Human, Social, Cultural and Digital. The workshop is targeted at young leaders with 5 to 10 years of experience.
A morning classroom session will explain concepts with illustrations, while in the afternoon the session will adopt a workshop format with participants working in groups to uncover insights.
For further details, contact the AAAI secretariat here.
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