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9X will now also be available on Prasar Bharati's DD Direct Plus – the nation's biggest and free Digital Multichannel Direct-To-Home (DTH) platform. Starting 12 February, 2009, 9X will become available to an additional 7 million households nationwide.9X is available on all DTH platforms -- DD Direct Plus, dishtv, Tata Sky, Big TV, Sun TV Direct and Airtel's Digital TV, which together, reach approximately 20 million households with 112 million viewers nationwide.
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Sweeping Omnicom shake-up will scrap three storied creative networks—DDB, FCB and MullenLowe.
Shorter attention spans have transformed the way content is being consumed and the brands are paying attention.
Sobhani is currently president and global chief creative officer at DDB Worldwide.
Move comes after Omnicom acquired IPG last week.