82.5 Communications India has bagged the creative mandate for SEB Groupe’s home appliance brands - Maharaja Whiteline and Tefal.
The agency will be responsible for bringing forth the ‘Indian first’ approach and strengthening the brand’s position in the market.
This account was won post a multi-agency pitch. It will be handled by the agency’s Delhi office.
Jasjeet Kaur, marketing head, Groupe SEB India (Tefal and Maharaja Whiteline) said, "We are happy to award Groupe SEB’s AOR to 82.5 Communications. They have showcased good creative capabilities and a strategic approach towards our two brands - Maharaja Whiteline and Tefal. A well deserving agency. We hope to do some breakthrough work together."
Kapil Arora, CEO and co-chairman 82.5 Communications India, said, “It is a privilege to be accorded the twin responsibilities of repositioning an established Indian brand (Maharaja Whiteline) and launching an iconic global brand (Tefal) in the country, by Groupe SEB. As the current environment has more and more people shifting focus and time to within-homes, the opportunity for the company is sizable. We look forward to helping them take a handsome share of that prize.”
Chandana Agarwal, president, 82.5 Communications, Delhi, said, “After a long competitive pitch process, we are beaming with pride to have won Groupe SEB’s creative mandate. Maharaja Whiteline is a cherished Indian brand and Tefal looks to expand in the market with its ingenious innovative solutions. 82.5 is an agency that prides itself in creating ingenious Indian solutions. I am certain that this great mixing of minds will result in a synergistic partnership. We look forward to doing memorable work for the brand that will help them create a stronger foothold in the market.”