82.5 Communications bags Kutchina

82.5 Communications has bagged the integrated communications mandate for Kutchina.

 

The account was won following a multi-agency pitch.

 

The kitchen solutions brand has tasked the agency to help it widen its reach from East-India to the rest of India.

 

Namit Bajoria, managing director, Kutchina Home Makers, said, “Kutchina has very big ambitions for pan-India supremacy and we are thrilled to have 82.5 communications on board to resonate our vision and give our brand a tactical edge and create a benchmark in India. For any good partnership to start there must be immense understanding and trust which we found in 82.5 Communications. The team consists of a brilliant mix of youth and experience to steer the brand towards the right direction in our journey.”

 

Kapil Arora, chief executive officer, 82.5 Communications, said, “The future belongs to home grown brands that put excellence at the heart of everything they do. And Kutchina is at the forefront of those brands. As the brand prepares to scale toward its ambition of becoming the country’s leading kitchen specialist, we couldn’t be happier at being chosen by Namit and his team, as Kutchina’s partner on this journey.”