4700BC gets PR Pundit as its communications partner
Account won post a multi-agency pitch
Mar 07, 2022 11:14:00 AM | Article | Campaign India Team
4700BC, an Indian snacks brand in the popcorn and corn-based products market, has appointed PR Pundit, as its strategic communications partner.
The agency will be responsible for strengthening the brand's affinity among its stakeholders. It aims to build media strategies such as community-led engagements to drive impactful campaigns for the brand's product portfolio.
The account was won post a multi-agency pitch and will be handled by PR Pundit's Gurugram office.
Chirag Gupta, founder, 4700BC, said, “With a deep understanding of the DTC marketplace and consumers, PR Pundit is well suited to collaborate with us towards strengthening our presence in the growing snacking industry. We believe their strategic go-to-market solutions will play an instrumental role in enhancing our consumer connect by helping us create authentic and exciting touchpoints.”
Archana Jain, managing director, PR Pundit, said, “We are privileged to have earned the trust of 4700BC and its founders. Driving saliency for the brand and its innovative product portfolio will be at the heart of our integrated solutions. With the snacking industry gaining positive momentum these last two years, the work in this space gets both challenging and exciting. The brand is on a quest for further innovation and disruption that paves the way for creating compelling consumer campaigns and a stronger corporate narrative.”