21N78E retains Motorola

21N78E Creative Labs has retained the Motorola business following a multi-agency pitch. The agency had first won the business in 2018. The Delhi branch of the agency will continue to run point on the brand. 

 

Shivam Ranjan, head - marketing, Motorola India, said, “21N78E Creative Labs demonstrated their deep understanding of category and the changing Indian consumer needs. Their pitch narrative was insightful, consumer-centric and creative and their understanding of the brand narrative and values over the past few years ensured that their proposals were extremely relevant and resonated with the DNA of the brand.. The team is passionate and brings their A-game to every brief. I’m keen to see the team push boundaries of innovation as we extend our partnership and take the brand to the next level.”

 

Sudhir Nair, CEO and co-founder 21N78E Creative Labs, said, “Motorola handsets enjoyed great following and was high on the agenda of people seeking style and cutting-edge tech. And for a brand to hold that kind of sway, as we are witnessing with even the recent launch of motorola edge 20, speaks to the strength and popularity and as well as the deep connections it has created over time. We will focus our energies on dialling up the motomagic even more.”

 

Navin Kansal, chief creative officer, 21N78E, added, “We are delighted with the faith reposed in this partnership. We will continue to put our best foot forward to create work that shines and makes a difference in the marketplace for this iconic brand.”