PR Marketing Research and Rankings
Campaign India Team
Nov 24, 2025

2026 Outlook: The rise of intentional influence

Havas Red predicts that by 2026, news and influence will be crafted by podcasters, Substack writers and niche creators, not just legacy media.

For brands, influence will have less to do with follower counts and more to do with earning entry into the private digital rooms of fan communities.

Please sign in or register

Access limited free articles a month after free, fast registration.

Existing users sign in here

Or
Register Now
Forgotten Password?

Having trouble signing in?

Contact Customer Support at
[email protected]
or call+91 22 69489600

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

India becomes PR’s proving ground for Havas
PR
Sep 29, 2025
Vinita Bhatia

India becomes PR’s proving ground for Havas

Can Ellerton & Co’s cross-border PR corridor redefine Asia’s communications playbook?
PR
Nov 24, 2025
Vinita Bhatia

Can Ellerton & Co’s cross-border PR corridor ...

The PR partnership paradox
PR
Dec 09, 2025
Abhinay Kumar Singh

The PR partnership paradox

Unilever influencer focus: Are creators leaving PR in the dust?
Media
Mar 26, 2025
Evie Barrett

Unilever influencer focus: Are creators leaving PR ...

Just Published

Quick commerce’s next act, from groceries to gratification
Media
10 hours ago
Campaign India Team

Quick commerce’s next act, from groceries to ...

Once driven by essentials, quick commerce is now finding its fastest growth in fashion, gifting, décor and frozen foods—reshaping how India shops on impulse, well beyond metros.

Jury convenes for NDTV's Masterstroke Art Awards inaugural art recognition initiative
PR
11 hours ago
Content Labs

Jury convenes for NDTV's Masterstroke Art Awards ...

Panel includes Sabyasachi, Anjolie Ela Menon, and international figures for Masterstroke awards launching in February.

Zydus Pinkathon returns to Delhi with women-first health narrative
Marketing
12 hours ago
Campaign India Team

Zydus Pinkathon returns to Delhi with women-first ...

The eighth edition blends community running with preventive healthcare messaging and long-term brand-led engagement.

Yas Island Abu Dhabi, Holiday Tribe roll out creator-led campaign
Marketing
12 hours ago
Campaign India Team

Yas Island Abu Dhabi, Holiday Tribe roll out ...

The campaign uses creator-led storytelling to position Yas Island Abu Dhabi as a personalised travel destination for India’s Gen Z audiences.