rupesh kashyap

Mar 30, 2010

Life doesn't stop, thanks to HP Engine Oils: Leo Burnett's new TVC

Hindustan Petroleum (HP) Engine Oils has - after a gap of several years - released a corporate brand film. The commercial, created by Leo Burnett is currently airing in all digital cinemas playing the IPL Live and will hit television soon.Based on the theme 'Zindagi nahi rukti' (Life doesn't stop), the commercial, shot in various parts of the country - Kullu Manali, Rajasthan, Bhopal, Varanasi, Pune, Mangalore, Mumbai - over a period of nine days, tries to bring alive various modes of transport that enable life to go on in an unstoppable manner.