Campaign India Team
Feb 16, 2017

Mindshare India is the second most awarded agency globally: The Gunn Report for Media 2016

India retains the third spot; Ariel's 'Share The Load' by Mediacom Mumbai is among the 11 'Media campaigns of the year'

Mindshare India is the second most awarded agency globally: The Gunn Report for Media 2016
The Gunn Report for Media, the global evaluation of media innovation and success, has released its 2016 Media Report.
 
Mindshare India is second on the 'Most Awarded Media Agencies in the World' list. Starcom USA is top of the list.
 
India held on to its third spot among most awarded countries. USA topped the table, followed by UK. 
 
OMD is the 'Most Awarded Media Agency Network' followed by Starcom MediaVest and PHD. 
 
Heineken was the 'Most Awarded Advertiser in Media' in 2016. 
 
Among 'Media Campaigns of the Year' was Ariel's 'Share The Load' by Mediacom (Mumbai).
 
Isabelle Musnik, editor, The Gunn Report for Media, said, "The outcome of The Gunn Report for Media 2016 shows that while technology and data are fundamental to achieving results, insight, strategy and innovative ideas are essential to delivering them as well as bringing positive results which can be measured."
 
She added that creativity and efficiency are not antithetical. "Good and creative media ideas have diverse sources, have widely different budgets and come from all over the world. 2016 has been the year of data, mobile, apps, programmatic advertising, life video, new formats, social media, virtual reality, artificial intelligence and the emoji, all of which enable consumers to experience brands like never before."   
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
UM wins Accenture global strategic media planning and buying
Premium
2 days ago

UM wins Accenture global strategic media planning ...

The account moves from WPP’s MEC, which has worked with Accenture since 1987.

Premium
Dentsu Webchutney ropes in Ajay Ahluwalia as ECD
Premium
Publicis bags Goibibo's creative duties
Premium
2 days ago

Publicis bags Goibibo's creative duties

News follows Goibibo's merger with MakeMyTrip

Premium
Pick of the Week: Hindustan Times
Premium
2 days ago

Pick of the Week: Hindustan Times

The campaign consisting of three films stands out for its energy, sound tracks