Campaign India Team
Feb 16, 2017

Mindshare India is the second most awarded agency globally: The Gunn Report for Media 2016

India retains the third spot; Ariel's 'Share The Load' by Mediacom Mumbai is among the 11 'Media campaigns of the year'

Mindshare India is the second most awarded agency globally: The Gunn Report for Media 2016
The Gunn Report for Media, the global evaluation of media innovation and success, has released its 2016 Media Report.
 
Mindshare India is second on the 'Most Awarded Media Agencies in the World' list. Starcom USA is top of the list.
 
India held on to its third spot among most awarded countries. USA topped the table, followed by UK. 
 
OMD is the 'Most Awarded Media Agency Network' followed by Starcom MediaVest and PHD. 
 
Heineken was the 'Most Awarded Advertiser in Media' in 2016. 
 
Among 'Media Campaigns of the Year' was Ariel's 'Share The Load' by Mediacom (Mumbai).
 
Isabelle Musnik, editor, The Gunn Report for Media, said, "The outcome of The Gunn Report for Media 2016 shows that while technology and data are fundamental to achieving results, insight, strategy and innovative ideas are essential to delivering them as well as bringing positive results which can be measured."
 
She added that creativity and efficiency are not antithetical. "Good and creative media ideas have diverse sources, have widely different budgets and come from all over the world. 2016 has been the year of data, mobile, apps, programmatic advertising, life video, new formats, social media, virtual reality, artificial intelligence and the emoji, all of which enable consumers to experience brands like never before."   
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Mindshare elevates Amin Lakhani and Anita Kotwani, ropes in Premjeet Sodhi
Premium
Pick of the Week: Zomato
Premium
1 day ago

Pick of the Week: Zomato

After its controversial ads in November 2017, this one that rides the PNB scam stands out

Premium
Weekend Watch: BTVI to air Campaign South Asia AOY
Premium
1 day ago

Weekend Watch: BTVI to air Campaign South Asia AOY

View the promo for the episode here

Premium
Weekend Laugh: Producer's Diary by Dalbir Singh
Premium
1 day ago

Weekend Laugh: Producer's Diary by Dalbir Singh

The co-founder of Kiss Films continues with his weekly sketches for Campaign India