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As superheroes and dinosaurs pull audiences into theatres, advertisers are weighing cinema’s rare ability to command full attention against the lure of faster, cheaper clicks.
Read was speaking on the investor call on August 7 following WPP’s H1 financial results.
The leadership shake-up aligns media, content, and sports marketing under one playbook to tap India’s fast-evolving sports and entertainment economy.
A foetus-fronted campaign rewrites baby care storytelling, with Sebamed claiming science can mimic nature—at least at pH 5.5.