Weekend Watch: M&M makes an announcement to its fans

M&M has launched its first digital film for the Indian market. This opening film sets up the tone of advertising for the brand in India as the simpleton yellow and sardonic red animated characters of the brand engage in a light hearted banter.

 

Credits:

 

Client: Mars International India

 

Creative Agency: RKS BBDO

President south and east : V Vijay Gopal

Creative team: Navneet Virk, R Bala Kumar, Madhu Ravi

Account management: Ramya Murthy, R Mohan

Account planning: Sagarika Gupta

Production studio: O2 Films