While it may not be time for your dose of booze for the weekend, here's a film that could help build up some appetite.
IICE Vodka has launched a a 'Kinki Chilli' flavour and a film conceptualised by its in-house team along with Old School Films has hit social media. The film, for the brand's namesake packaged drinking water, features Bollywood actor Kalki Koechlin.
In the film, Koechlin makes a statement on issues around sexual orientation, voicing the need to fiercely guard one's freedom of choice. Even if it's advertising, no one should decide for her, she rues.
The brand had also recently brought together members from the cast of Aligarh to discuss LGBT issues at an on-ground event.
Have a good weekend.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
3 hours ago
The film has been directed virtually by Prasoon Pandey and Amitabh Bachchan