Weekend Watch: iAmsterdam becomes iAmazonia

Watch the campaign conceptualised by Duval Guillaume here

Jul 11, 2019 06:32:00 AM | Video | Campaign India Team

Greenpeace brings back the "iAmsterdam" sign (sort of) in an eco-friendly campaign.
 
After city officials removed the  "iAmsterdam" sign from the footsteps of the Dutch capital’s Rijksmuseum, Greenpeace reinstalled the selfie hotspot with an eco-savvy twist.
 
Amid the bustle of intrigued tourists, a 23 meters wide and 3 meters high "iAmazonia" sign was erected in hopes of bringing attention to another icon at risk of disappearing – the fast dwindling Amazon rainforest.