Campaign India Team
Jul 11, 2019

Weekend Watch: iAmsterdam becomes iAmazonia

Watch the campaign conceptualised by Duval Guillaume here

Greenpeace brings back the "iAmsterdam" sign (sort of) in an eco-friendly campaign.
 
After city officials removed the  "iAmsterdam" sign from the footsteps of the Dutch capital’s Rijksmuseum, Greenpeace reinstalled the selfie hotspot with an eco-savvy twist.
 
Amid the bustle of intrigued tourists, a 23 meters wide and 3 meters high "iAmazonia" sign was erected in hopes of bringing attention to another icon at risk of disappearing – the fast dwindling Amazon rainforest.
 
 
Source:
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

Premium
Sorrell denies 'slapping' Superunion's Prior over Campaign interview
Premium
7 hours ago

Sorrell denies 'slapping' Superunion's Prior over ...

Former WPP chief was angry that ex-colleague called S4 Capital 'speck in rear-view mirror'.

Premium
Sony embraces the absurd in sci-fi spot for PlayStation VR
Premium
2 days ago

Sony embraces the absurd in sci-fi spot for ...

Ad marks Adam & Eve/DDB's fourth work for brand.

Premium
Watch these cat videos right meow
Premium
2 days ago

Watch these cat videos right meow

Cat-food brand Meow Mix revives a 1970s earworm with a series of splendid remixes—along with backstories for the fabulous feline artists.

Premium
How about adding some tears to your Christmas cooking?
Premium
2 days ago

How about adding some tears to your Christmas cooking?

Alaska Milk and MullenLowe mercilessly pull heartstrings in the Philippines with a story about dementia.