Campaign India Team
Jul 11, 2019

Weekend Watch: iAmsterdam becomes iAmazonia

Watch the campaign conceptualised by Duval Guillaume here

Greenpeace brings back the "iAmsterdam" sign (sort of) in an eco-friendly campaign.
 
After city officials removed the  "iAmsterdam" sign from the footsteps of the Dutch capital’s Rijksmuseum, Greenpeace reinstalled the selfie hotspot with an eco-savvy twist.
 
Amid the bustle of intrigued tourists, a 23 meters wide and 3 meters high "iAmazonia" sign was erected in hopes of bringing attention to another icon at risk of disappearing – the fast dwindling Amazon rainforest.
 
 
Source:
Campaign India

Related Articles

Just Published

10 hours ago

'It's time to make sustainable choices sexy': ...

Active consumer demand for sustainable living is lagging, and this is an opportunity for the creative business to make a real, positive impact, says Singh

11 hours ago

Dove asks consumers to #StopTheBeautyTest

Watch the film conceptualised by Ogilvy here

18 hours ago

63% Indians want to watch ads in exchange for free ...

17 markets including India, Mexico, Spain and Poland favoured this concept, according to YouGov's global media report 

20 hours ago

INS wants Google to compensate Indian newspapers ...

This follows Google agreeing to better compensate and pay publishers in France and Australia