Campaign India Team
Jul 11, 2019

Weekend Watch: iAmsterdam becomes iAmazonia

Watch the campaign conceptualised by Duval Guillaume here

Greenpeace brings back the "iAmsterdam" sign (sort of) in an eco-friendly campaign.
After city officials removed the  "iAmsterdam" sign from the footsteps of the Dutch capital’s Rijksmuseum, Greenpeace reinstalled the selfie hotspot with an eco-savvy twist.
Amid the bustle of intrigued tourists, a 23 meters wide and 3 meters high "iAmazonia" sign was erected in hopes of bringing attention to another icon at risk of disappearing – the fast dwindling Amazon rainforest.
Campaign India

Related Articles

Just Published

4 hours ago

Designer Sabyasachi Mukherjee is the latest to be ...

The designer's social media campaign for the 'Intimate Fine Jewellery' range hasn't been received well by netizens

5 hours ago

Coca-Cola lifts full-year outlook as it steps up ...

Beverage giant says it is reaping the rewards of a "more efficient and effective" approach to marketing. It is preparing for further change next year following the conclusion of its agency review, expected in Q4

5 hours ago

Publicis overtakes rivals to be world’s most ...

French group has surpassed Omnicom and WPP