Greenpeace brings back the "iAmsterdam" sign (sort of) in an eco-friendly campaign.
After city officials removed the "iAmsterdam" sign from the footsteps of the Dutch capital’s Rijksmuseum, Greenpeace reinstalled the selfie hotspot with an eco-savvy twist.
Amid the bustle of intrigued tourists, a 23 meters wide and 3 meters high "iAmazonia" sign was erected in hopes of bringing attention to another icon at risk of disappearing – the fast dwindling Amazon rainforest.
Top news, insights and analysis every weekday
Sign up for Campaign Bulletins
Empathy, agility and focus are critical to help leaders guide organisations through current changes.