Gideon Spanier
Jun 24, 2022

Cannes Lions 2022: Greenpeace protesters scale Palais in latest festival disruption

There are high levels of security to enter the Palais with airport-style scanners

Protesters used a ladder to climb Palais. (Photo via Matthieu Etienne @LLLLITL on Twitter)
Protesters used a ladder to climb Palais. (Photo via Matthieu Etienne @LLLLITL on Twitter)

Greenpeace protestors scaled a giant ladder outside the Palais conference centre at Cannes Lions, stepping up their disruption at the advertising festival to highlight the climate crisis.

 

Two protestors dressed in orange dog costumes climbed to a height of about 25 metres, using a truck ladder that they leaned against the side of the Palais, and unfurled a banner declaring, "This is fine", to mock the ad industry's work with fossil fuel energy companies.

 

The truck blocked all traffic on the westbound side of the Croissette, the main seaside thoroughfare at Cannes, and police were forced to close the road.

 

It is Greenpeace's third climate stunt at the world's biggest advertising festival after dozens of protestors, also dressed as dogs with "This is fine" placards, paddled in canoes via the sea to invade WPP's rented beach next to the Croissette on Wednesday.

 

On Monday evening, a Greenpeace protestor and former Cannes Lions-winning creative had interrupted the awards ceremony at the Palais.

 

There are high levels of security to enter the Palais with airport-style scanners.

 

The "This is fine" dog became a meme in 2013 after the Gunshow web comic character was condensed into an image of a dog sitting in a chair declaring "This is fine", while all around him the room burns.

 

(This article first appeared on Campaign UK)

 

Source:
Campaign India

Related Articles

Just Published

16 hours ago

2023 Global Best of the Best Effie Awards: Leo ...

The wins come for Whisper's 'Changing the Education System to Keep Girls in School' and Cadbury Celebrations' 'My SRK Ad' respectively

16 hours ago

Anurag Agnihotri elevated at Ogilvy

Was managing partner - creative for West India

16 hours ago

Moves and wins roundup: Week of 11 December

Read about the latest news in the marcomm world including updates from Adfactors, Tgthr and Red Bull

16 hours ago

Fostering diversity isn't a mere obligation but an ...

At ASCI's D&I Edge, a panel outlined the blueprint for media professionals to authentically embrace diversity and inclusion