Campaign India Team
Aug 28, 2014

Weekend Fun: &pictures hits cake shops on birthday, celebrates with fellow 18 August-borns

The activity was conducted at three Hangout outlets in Mumbai

&pictures celebrated its first birthday on 18 August with an on-ground activity in Mumbai.
The channel’s reps were at Hangout cake outlets in Mumbai, targeting people who share their birthday (18 August) with the channel.
What did they get? Free cakes and birthday gifts. &pictures recorded the reactions and uploaded videos on its YouTube channel, Twitter and Facebook. The campaign was executed by digital agency The Small Big Idea.
Campaign India

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