Campaign India Team
Aug 28, 2014

Weekend Fun: &pictures hits cake shops on birthday, celebrates with fellow 18 August-borns

The activity was conducted at three Hangout outlets in Mumbai

&pictures celebrated its first birthday on 18 August with an on-ground activity in Mumbai.
 
The channel’s reps were at Hangout cake outlets in Mumbai, targeting people who share their birthday (18 August) with the channel.
 
What did they get? Free cakes and birthday gifts. &pictures recorded the reactions and uploaded videos on its YouTube channel, Twitter and Facebook. The campaign was executed by digital agency The Small Big Idea.
 
Source:
Campaign India

Related Articles

Just Published

2 days ago

Microsoft to retire Xandr DSP in favour of an ...

After acquiring the DSP from AT&T in 2021, Microsoft’s priorities began to shift more to the sell side, with AI at the forefront.

2 days ago

Apple leads as US dominates Kantar's Top 100 Global ...

As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly gaining ground, signalling a shifting balance in global brand power.

2 days ago

Affordable, not cheap: Cracking the code on value

Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos India’s UU and Synthesio lead and country chief client officer.

2 days ago

Rust never sleeps, but it can be outsmarted

AM/NS India’s new ad pits steel tech against cartoonish corrosion, turning rust into the most animated villain this side of Hollywood.