Campaign India Team
Aug 28, 2014

Weekend Fun: &pictures hits cake shops on birthday, celebrates with fellow 18 August-borns

The activity was conducted at three Hangout outlets in Mumbai

&pictures celebrated its first birthday on 18 August with an on-ground activity in Mumbai.
 
The channel’s reps were at Hangout cake outlets in Mumbai, targeting people who share their birthday (18 August) with the channel.
 
What did they get? Free cakes and birthday gifts. &pictures recorded the reactions and uploaded videos on its YouTube channel, Twitter and Facebook. The campaign was executed by digital agency The Small Big Idea.
 
Source:
Campaign India

Related Articles

Just Published

3 hours ago

WPP issues shock profit warning as revenues now set ...

Share price dives on unscheduled trading update.

4 hours ago

Green isn’t a colour — it’s a claim you prove

As eco-fatigue sets in, brands faking green credentials risk losing more than trust — they risk losing the plot entirely.

9 hours ago

Scroll less, sniff out the truth first

Bark Out Loud’s new campaign warns pet parents: don’t swap science for social hearsay when it comes to pet care.

9 hours ago

Influence, interrupted: How India’s creator economy ...

From content to commerce, influencer marketing in India is maturing into a data-led, tech-sustained, outcome-driven growth engine.