Campaign India Team
May 29, 2015

Weekend Fun: Brooklyn Film Fest takes on ‘classic’ Hollywood, positions itself ‘3000 miles away’

Watch the promos crated by TBWA\Chiat\Day New York for the event that kicks off today

We got to know of the Brooklyn Film Festival (BFF), an annual competitive festival for independent filmmakers, only because of its promos. So here they are. 
 
Each of them uses a classic movie scenario and how that would play out in a Hollywood script, before drastically contrasting it with how it would be depicted at a Brooklyn Film Festival entry.
 
The clip above depicts a Hollywood fight scene, with all the strings attached, literally. The Brooklyn Film Fest fight scene comes across as the real thing. There’s more.
 
The love triangle 
 

The character

The fest runs from 29 May to 7 June 2015. Given the strong positioning statement the promos make, one might want to check out the films that do well at the BFF.

 
Have a wonderful weekend.
 
Credits
 
Client: Brooklyn Film Festival
Creative agency: TBWA\Chiat\Day, New York
 

 

Source:
Campaign India

Related Articles

Just Published

9 hours ago

Blog: The fascinating story of Brooks Brothers and ...

Brooks Brothers, best known for being the couturiers who outfitted 41 of the 45 American Presidents, filed for bankruptcy last week in the US. The author looks back at their journey...

13 hours ago

Spotify reaches out to international music fans in ...

Watch the films conceptualised by Leo Burnett here