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WATCH moments from the Creative Abby Awards night as Campaign India brings alive all the jazz and celebrations that unfolded at Cavelossim.We also caught up with the winners of the Creative Abbys post the awards ceremony and asked them what this victory means for their agencies.WATCH video interviews with Piyush Pandey, Abhijit Awasthi, Rajiv Rao, Prakash Varma, Madhukar Kamath, Bobby Pawar, Nakul Chopra, Aniruddha Banerjee, Ashish Khazanchi and Prasanna Sankhe, Sajan Raj Kurup, Agnello Dias and Santosh Padhi, .
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As consumers grow wary of polished ads and sponsored content, many are seeking out platforms where real users share unfiltered opinions. Knowledge-based communities and Q&A forums have quietly become part of the purchase journey, places where people look for honest takes before committing to a buy. A survey of Indian Quora users from August 2025 shows the platform is becoming a go-to resource for product research and buying decisions.
Research from Pulp Strategy warns that CMOs who disregard GEO risk relinquishing control of their brand narrative to algorithms indifferent to long-term strategy.
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The company responded quickly and repeatedly on its digital owned media properties and on social media. Will it be enough to quell discontent over the scale of the outage?