Campaign India Team
May 02, 2014

WagonR asks India to vote ‘smart’

Watch the films conceptualised by Dentsu Creative Impact here

wide player in 16:9 format. Used on article page for Campaign.

WagonR from the Maruti Suzuki stable has launched a series of 10-second commercials to coincide with the elections. The campaign conceived by Dentsu Creative Impact seeks to reiterate the brand’s position of being a car for ‘the smarter race’.

The films ask voters to vote ‘smart’, steering clear of bribery, criminals and the like. One of the films (above) features a robber threatening a man in the driver’s seat to give him the car. The driver calmly closes the window. He tells viewers that if they don’t give the wrong people their car, why give the wrong candidate their vote?

 

 

 

 

Shantanu Mukherjee, ECD, Dentsu Creative Impact, said, “India is not the same India it used to be, say, 10 years back. With the mobile connectivity and cable television, people living in small and smaller towns are now much aware about what is happening. And in the current Indian Election scenario, the new smarter India looks beyond the hullabaloo and consciously decides what’s right for the country and not just themselves. And WagonR, which stands for smartness, salutes this new India.”

Amit Wadhwa, SVP and branch head, Dentsu Creative Impact, added, “Staying relevant in the minds of the consumer is extremely important for every brand. Being topical is one interesting way of doing it, but the topics you choose to stay relevant also need to resonate with the brand. And when it came to brand WagonR, General Elections was a perfect fit. Since 'smart' is the positioning that the brand is based on, urging India to 'Vote smart' was a natural extension.”

Besides TV, the campaign will be on radio, digital and points of sale.

Credits

Client: MSIL WagonR

Creative agency: Dentsu Creative Impact

Account management: Adrian Pillai, Preetika Verma, Priya Agarwal

Planning: Kartikeya Srivastava

Executive creative director: Shantanu Mukerji

Group head (copy): Amish Sabharwal

Director (film): Amitabh & Lolita Sarkar

Production house: Bob & Lola Entertainment

Source:
Campaign India

Related Articles

Just Published

16 hours ago

Huella’s AIgnite promises to turbocharge open web ...

The new ad intelligence platform claims to turn one creative into thousands of ad variations, blending native engagement with display scale — powered by AI.

21 hours ago

McDonald's bets on boba, Bollywood and bold branding

Ranveer Singh stars in McDonald’s India’s latest ‘Famous Orders’ spin, adding desi drama to a global celebrity-led menu format.

22 hours ago

Memes eat ad budgets for breakfast

As brands chase relevance, Idiotic Media’s CEO and co-founder explains why memes deliver punchy, platform-native content that’s cheap, viral, and built for Gen Z’s scroll-happy thumbs.