Campaign India Team
Oct 12, 2015

VW Vento Highline Plus puts wanton help in focus, pitches touchscreen navigation

Watch the ad films conceptualised by DDB Mudra here

Volkswagen has rolled out a new variant of its Vento sedan, Highline Plus. The new offerings in this edition of the car has upgrades to its current high end variant.
Two TVCs conceptuliased by DDB Mudra have gone on air, promoting the variant's touchscreen navigation feature.. 
Both the films feature someone trying to explain an address to a car driver. In one of the films, the person directing the driver says, Go, go, go' along with hand signals pointing towards directions. A super says 'So that he doesn't have to help', while a voice over introduces the touchscreen navigation feature in the variant.  

In the other film, a man tries to explain the route, but cannot do so because of paan (betel leaf) in his mouth. This film too follows the same pattern as the earlier one.
Michael Mayer, director, Volkswagen Passenger Cars India,, said, “The introduction of the Vento Highline Plus presents an exciting opportunity for our customers in this festival season. We are confident that with new high quality equipment like the Multimedia Navigation system and fine design elements like black roof foil, body side molding and cover on electrically foldable ORVMs the New Vento Highline plus will add a dash of flair to the daily drive of its owner.”
Client: Volkswagen
Agency: DDB Mudra
Campaign India

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