Campaign India Team
Apr 08, 2015

Vodafone speed adds simple joys to slices of life

Watch the films conceptualised by Ogilvy & Mather here

wide player in 16:9 format. Used on article page for Campaign.
Vodafone has rolled out two new TVCs as part of its 'Speed is good' campaign. The films are a follow up to the ‘Farewell’ and ‘Haircut’ spots released in March. Conceptualised by Ogilvy & Mather, these will go on air during the IPL which kicked off on 7 April, alongside five or more other spots.
One of the films features people waiting in line with their luggage. A lady with a crying infant tries to pacify the baby without luck. A young man downloads a cartoon and plays it on his phone, which amuses and silences the little one. A super informs viewers that they can download videos faster using Vodafone.

Another film tells the story of a group of students who break into a silent birthday celebration in a library, when a photo of a friend (whose birthday it is) spreads quickly within the library using Vodafone 3G. A super informs viewers that they can share photos faster using Vodafone.
Ronita Mitra, senior vice president – brand communications and insights, Vodafone India, said, “IPL is the biggest sporting platform in the country designed to appeal to a wide audience with high clutter and frequency during a very compact period. In line with our brand promise of always enabling consumers to be confidently connected, we are launching the ‘Speed is good’, campaign that reinforces Vodafone’s network credentials in an evocative and engaging manner. The high decibel campaign aims to position Vodafone as the fastest 3G network in the country.”
Rajiv Rao, national creative director, Ogilvy & Mather India, added, “About a month ago we launched the 'Speed is good' campaign with 'Farewell' and 'Haircut'.  This  film is an extension of the same series, once again reinforcing the message of how a faster network helps you do wonderful things.”
Besides TV, digital would be a key media vehicle, revealed Mitra. The campaign will also be seen on ground, at points of sale and on OOH media.
Client: Vodafone 
Creative agency: Ogilvy & Mather
Creative, planning and account management: Team Ogilvy
Production house:  Nirvana FIlms
Campaign India

Follow us

Top news, insights and analysis every weekday

Sign up for Campaign Bulletins

Related Articles

Just Published

7 hours ago

Goafest 2024 set to host creativity experts while ...

The 17th edition of the festival will host over 50 speakers and entertainers across 20 sessions in addition to more than 15 masterclasses.

9 hours ago

Havas Worldwide retains Durex creative duties

As reported earlier by Campaign India, the pitch had several big-ticket agencies vying for the plum account alongside the incumbent.

10 hours ago

Clear Premium Water’s commercials champion ...

The series highlights the bottled water brand’s efforts to encourage conscientious consumption and environmentally sustainable practices, while shedding light on the issue of counterfeit products.

10 hours ago

India bags 8 pencils and 10 shortlists at D&AD 2024

BBDO India earns one of four White Pencils given out this year for making a difference in the industry.