
Power Play @ IPL 2015: 'Our masterstroke is going to be the power of our creatives...'
Ronita Mitra, SVP - brand communications and insights, Vodafone India, explains the brand's plan ahead of the eighth edition of the Indian Premier League.

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‘CCOs must act as chief culture officers’ – Lulu ...
Packed with several insightful panel discussions, the Day 2 of Goafest 2025 focused on diverse topics including OOH, CCO's role, and brand-agency relationship, to name a few.
Coca-Cola and WPP renew global marketing partnership
Less than two months after Publicis outmanoeuvred WPP for the North American media business, WPP has renewed its multi-billion-dollar global partnership with Coca-Cola.
Wavemaker bags 19 awards at ABBY Awards 2025
Two GroupM companies, Wavemaker India and Mindshare India win 32 awards at ABBY Awards 2025 held on Day 1 of Goafest 2025.
Middlemen, meet martech: Brands sync trade and ...
In a market that demands cohesion across channels and stakeholders, B2B2C brands are using martech to unify messaging, boost conversions, and keep both intermediaries and consumers equally engaged.