Campaign India Team
Mar 19, 2015

'Speed is good' with Vodafone 3G

Watch the TVCs conceptualised by Ogilvy & Mather here

Vodafone has rolled out a new campaign to communicate 'The network's fastest 3G speed'. Two TVCs conceptualised by Ogilvy & Mather are currently on-air.

One of the films, titled 'Farewell' is set in an office. One man is shown packing things from his desk. A colleague, walking past, sees this and asks him whether he was moving desks. The man replies that its his last day in the office as he's retiring. The lady then asks for a picture with him, and the two pose for a selfie. She goes on to share that picture with her colleagues and informs them about the retirement. The film then cuts to the man leaving the office with a carton in hand. As he's walking down the steps, he's welcomed by a group of people waiting for him. They start the farewell ceremony by playing the guitar and hand over a card, which has the selfie of the man. The film ends with a super that reads 'speed is good'.

The second film titled 'Haircut' shows a young boy at a hair cutting salon accompanied by his mother. His mother instructs the barber about the style of the haircut. Once completed, the child reacts by howling because he's unsatisfied with his new hairstyle. The lady clicks a picture of this and shares it with her husband. The film then goes on to show the woman trying to calm the child but fails to do so. She clicks another picture and shares it again with her husband. The mother son duo are then shown entering their house. As the door opens, the woman has a shocked expression on her face and the child stops crying. The father has had the same haircut as the son. The film ends with father and son shown playing together and the same super as the 'Farewell' film.

Rajiv Rao, NCD, Ogilvy & Mather informed that the brief given by Vodafone was to 'further strengthen its 3G network credentials and reassert the brand's leadership'.

The two films were uploaded on the brand's YouTube page on 18 March. 

Client: Vodafone
Agency: Ogilvy & Mather
NCD: Rajiv Rao 

Campaign India

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