Campaign India Team
Apr 21, 2015

Vodafone’s speed sparks some special moments

Watch the films conceptualised by Ogilvy and Mather here

Vodafone India has rolled out two more TVCs as part of its 'Speed is good' campaign. The films are a follow up to the ‘Farewell’, ‘Haircut’, ‘Birthday’ and ‘Baby’ spots released in early March.
 
Conceptualised by Ogilvy & Mather, these films went on air on 18 April.
  
One of the films (above) titled ‘Bruise’ tells the story of a young boy and girl. The girl is woken up by a picture on her phone of her friend, who has bruised his hand playing football. She sends him a picture of a kiss to ease his pain. The opportunist applies a band-aid on his cheek, hoping to get another kiss. Seeing through this, the girl smirks. The scene cuts back to the boy, who’s shocked to see the girl and two of her friends mimicking his ‘injury’ with band-aids. A super informs viewers that they can share videos 43 per cent faster with Vodafone’s network.
 
 
The other film is set in a restaurant which is about to close.  A young man looks at his companion and downloads a song. As it begins to play, she asks him to dance with her. They break out into a tango routine. A super informs viewers that they can download music 22 per cent faster using Vodafone’s network.

Ronita Mitra, senior vice president, brand communication and insights, Vodafone India, said, “Vodafone has launched the ‘Speed is good’ campaign this T20 season with an endeavour to strengthen Vodafone’s fastest 3G network credentials. The new TVCs bring alive memorable nuggets from daily life that brings a smile to someone’s face due the speed of data network.”

Rajiv Rao, national creative director, Ogilvy India, said, “The two new films reinforcing the 'Speed is good' message are part of the Vodafone data network campaign. Both films demonstrate the speed of a faster network and the joy it can bring to our daily lives.  The stories are kept simple so as to allow everyone to identify with the stories, and in this way driving the relevance of the message more effectively.” 

 

Credits

Client: Vodafone 
Creative agency: Ogilvy & Mather
Creative, planning and account management: Team Ogilvy
Production house:  Nirvana FIlms
 
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Source:
Campaign India