Prasoon Joshi, executive chairman and regional executive creative director APAC at McCann Erickson, features in the new "Great Stories Start At Cannes" video and print ad promoting Cannes Lions 2011.
View the print ad
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In the video, Prasoon talks about how he hasn't missed a single edition of the Festival till date, calling it "almost a religious exposure" to the world of advertising. He goes on to explain how he brought one of his favourite clients, Perfetti, to the Festival and how it spurred the client to ask for a greater standard of work from his agency thereafter, leading up to Happydent Palace work.
Watch the other "Great Stories Start In Cannes" Here