Campaign India Team
Feb 23, 2011

VIDEO: Prasoon features in new "Great Stories Start in Cannes" promo

WATCH the video and view the print ad here

Prasoon Joshi, executive chairman and regional executive creative director APAC at McCann Erickson, features in the new "Great Stories Start At Cannes" video and print ad promoting Cannes Lions 2011.

View the print ad

 

 

(Click on image to enlarge)

In the video, Prasoon talks about how he hasn't missed a single edition of the Festival till date, calling it "almost a religious exposure" to the world of advertising. He goes on to explain how he brought one of his favourite clients, Perfetti, to the Festival and how it spurred the client to ask for a greater standard of work from his agency thereafter, leading up to Happydent Palace work.  

Watch the other "Great Stories Start In Cannes" Here

Related Articles

Just Published

10 hours ago

Zomato’s ‘Fuel your hustle’ runs on empty

The food delivery platform trades its signature wit for a tired hero montage, borrowing from Nike and Apple with little freshness.

11 hours ago

Omnicom tops revenue estimates, APAC posts 6.5% ...

However, profitability took a hit, weighed down by acquisition and restructuring costs linked with Omnicom’s IPG merger and sweeping efficiency cuts across media and production units.

13 hours ago

WPP hires AKQA global CEO from Accenture

Baiju Shah replaces founder Ajaz Ahmed, who left in October 2024.

14 hours ago

Discounts are dead. Rewards speak louder than cashbacks

In a cluttered digital landscape, BigCity Promotions’ co-founder points out that brands are swapping coupons for contextual rewards to build loyalty, data, and deeper connections.